The Power of Storytelling

By October 30, 2016Blog

Marketing is storytelling—and nobody does it better than Don Draper. As a copywriter and former ad guy, I get a lump in my throat every time I watch this clip.

“Nostalgia. It’s delicate, but potent.
In Greek, nostalgia literally means, ‘the pain from an old wound’.
It’s a twinge in your heart, far more powerful than memory alone.
This device isn’t a spaceship. It’s a time machine.
It goes backwards, forwards.
It takes us to a place where we ache to go again.
It’s not called ‘the wheel’. It’s called ‘The Carousel’.
It lets us travel the way a child travels.
Around and around… And back home again…
To the place where we know we are loved.”

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Don Draper Talks About Carousel

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