In 1993, I started my first tiny marketing company, Playwork Communications, working from the basement of our home. I had been doing some freelance work on the side while employed as the Marketing Art Director at WordPerfect Magazines. As the freelance workload grew, it became apparent to me that I could make it on my own—especially considering the low overhead of working from home.
While my remarkable wife was always supportive, she enjoyed teasing me about never knowing when I was playing and when I was working. I loved what I was doing so play and work were about the same thing. The name “Playwork” resulted from that amalgamation.
Seven Years Of Play, Work
The nice thing about being a solo practitioner is that you don’t have to have very many clients to stay busy. From 1993 to 2000 I always had plenty to do. Word-of-mouth kept me busy and I always had client projects to work on with several in the wings.
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While I thoroughly enjoyed my commute down one flight of stairs in my pajamas to work, it was always apparent to me that there were only so many hours in a day—and solo fee-for-service work was dependent on me doing the work, hour after hour. The moment I stood up, I stopped making money. Eventually, the cons started outweighing the pros and I began considering other business models.
Partial Client List, 1993–2000
Ride & Learn
Rocky Mountain University
Mike Watson Seminars
Connect Public Relations
Western Community Bank